This point of view points the way forward. Decisive action is required to bring to life what’s next in automotive. OEMs are facing a challenge of unprecedented scale and urgency. We conclude by making recommendations that cover all distribution levels and core business areas and by outlining the Capgemini Invent Automotive Sales Recovery Framework a suite of solutions we designed to give immediate remediation, and also set the foundations for long-term agility and resilience to future headwinds. Travel as far as you can in Evergreen Ride or. Which channels can be used to better reach consumers? A feel good arcade game with a moving story Discover the life of a family as you find memories while you play.What features and offers will convince consumers to buy?.What measures should be prioritized by OEMs and dealerships to accelerate recovery?.In exactly what ways is the pandemic influencing consumer behavior?.This point of view provides answers to the following pressing questions: As we roll across a dirt road to the campground, the setting sun blasts through my windshield, bringing detail to every bug splatter and water streak on the glass.The stopper hanging from my rearview mirror bats against the glass and I head down the bumpy road, towards the light. This pre-selection helped us find out just how purchase and mobility behavior is changing and how it will likely continue to change. Given that understanding current consumer perspectives and their future intentions to purchase will be key to reigniting the industry, we interviewed consumers who were intending to buy a vehicle before the pandemic hit. Drastically altered consumer behavior and attitudes have created shock waves from the production line right out through the wider mobility ecosystem.
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